Shenzhen has welcomed its first MINISO LAND flagship store, which officially opened in the Dongmen commercial area of Luohu district, adding a new cultural and lifestyle landmark to one of the city's busiest shopping hubs.

Housed in a standalone, three-story building with a total floor area of about 1,500 square meters, the new store brings together more than 5,500 products (SKUs), including over 100 popular IP-themed collections. Nearly 90% of the merchandise features intellectual property products.

From Sanrio and Harry Potter to the Palace Museum's cultural IP, as well as original art and designer collaborations, the space offers an immersive world for fans of trendy collectibles and pop culture.

Beyond toys and figurines, the store provides a wide range of lifestyle goods, including beauty products, fashion accessories, cultural and creative stationery, home items and aromatherapy products, making it a one-stop destination for both daily necessities and gift shopping during the Spring Festival season.

More than a retail outlet, MINISO LAND is designed as an experiential space. Interactive installations and themed photo spots are set up throughout the store, creating a playful atmosphere that appeals to visitors of all ages.