Luohu District will launch a series of holiday activities themed "Treasure Luohu" for upcoming the Mid-Autumn Festival and National Day in 2025.

The events will blend natural scenery with urban landscapes, and integrate traditional culture with modern trends, offering residents and visitors new holiday experiences.

Centered on the district's unique resources of "mountains, lakes, city, and commerce," the initiative will feature five themed travel routes. Online, Luohu will partner with Douyin to promote the hashtag #TreasureLuohu, inviting top influencers to create content through short videos, livestreaming, and interactive campaigns. Visitors who share vlogs or shop-tour videos of their Luohu experience will have the chance to win cash rewards and platform traffic support.

Luohu will also collaborate with popular Douyin hotel accounts to launch the "Stay in Luohu" livestream series, offering high-value hotel and travel packages with daily livestreams and special appearances by leading influencers and celebrities.

Offline activities will be equally vibrant. During Mid-Autumn, Dongmen Old Street will host a GBA Mid-Autumn Food and Culture Carnival, bringing together delicacies and folk performances from Guangdong, Hong Kong, and Macao.

For National Day, the Dongmen business district will stage a week-long micro-music festival in Dongmen area, featuring performances that combine traditional Chinese instruments with pop music to create immersive cultural experiences.

According to the Luohu District Culture, Radio, Television, Tourism and Sports Bureau, the initiative aims to energize the holiday cultural tourism market, create lasting memories for citizens and tourists, and further upgrade the Luohu cultural tourism brand.