The "China Jewelry Capital · Shenzhen Shuibei" 2025 Gold and Jewelry E-commerce Livestreaming Season successfully concluded in Shenzhen's Shuibei area on June 28 after a 40-day run.
Launched on May 20, the event partnered with major platforms including Taobao, Douyin, and Sina to host more than 20 activities, including investment promotion training sessions, product selection fairs, visits to testing institutions, and low-altitude aerial tours of Shuibei.
These efforts generated over 800 million yuan in total sales and more than 1 billion online views. Over 1,000 companies joined a Douyin ranking competition, more than 100 livestreamers were recruited and trained, and upwards of 20 enterprises  fromthe gold and jewelry ecosystem were introduced to Shuibei. Additionally, more than 30 top-tier niche influencers were invited to livestream from Shuibei, further boosting the visibility of the “Shuibei Gold and Jewelry” regional brand.
The event also saw the debut of “Shuibeibei,” a jewel-studded, endearing digital ambassador for Shuibei’s gold and jewelry industry, quickly becoming a new symbol of the brand.