IKEA's first Design and Order Center in the Chinese mainland opened yesterday at Luohu MixCATE in Shenzhen. The new center, covering approximately 300 square meters, offers customized IKEA solutions in a smaller and more flexible format compared to traditional IKEA stores, adapting to changing consumer needs to enhance the omnichannel experience.
The center supports small and medium-sized enterprises and aims to boost the private economy. Additionally, the store features a unique Swedish culinary experience, allowing customers to enjoy food while exploring home furnishing options.
Last year, Luohu district introduced measures to support high-quality development in the commercial sector, encouraging the clustering of home appliances, furniture, and other related businesses. The district aims to enhance its home industry cluster and create a themed shopping street centered on "home culture," providing significant support for new or newly established home furnishing and appliance centers.