The inaugural World Floral Summit kicks off today and will run through Dec. 3 at the Luohu Art Exhibition Center, aiming to celebrate global floral artistry, promote cultural exchange, and inspire creativity across the industry.

The event marks one of South China's most significant international floral art occasions. Co-hosted by the International Floral Design Association and Shenzhen Art Exhibition Center, the summit brings together nearly 200 top designers from over 20 countries, including several world-renowned masters making their first appearance in China.

The event will feature a variety of activities highlighting creativity and innovation in floral art. An international forum will allow designers to explore industry trends, challenges, and future directions, fostering greater exchange and collaboration.

Champion designers and leading masters will perform large-scale live demonstrations, presenting theatrical floral creations that blend technical skill with artistic expression.

In addition, a certified international competition will bring together elite designers from China and abroad, with winners receiving professional accreditation. A 10-day exhibition will showcase award-winning pieces and invited works, highlighting the innovative use of seasonal flowers and new materials.

The summit will also offer master workshops, providing the public and professionals opportunities to learn creative techniques and design skills directly from leading floral artists.