A jewelry brand development convention was held in Luohu’s Shuibei on June 13, an established hub for the jewelry industry.
The event was jointly organized by the Luohu district government, the Gems & Jewelry Trade Association of China, and National Gems & Jewelry Testing Co., Ltd.
Following over four decades of rapid growth, Luohu’s jewelry industry is now focusing more on strengthening brand identities and prioritizing high-quality development.
Luohu hopes the convention can serve as a key turning point in successful brand building and marketing of China’s jewelry sector.
One of the event’s main highlights was the release of the “Evaluation Results of Gold and Jewelry Brand Value and Brand Strength in 2022.” This evaluation offers a comprehensive and detailed insight into enterprises’ performances while providing sound and practical references to aid the development of gold and jewelry brands, according to the event organizers.
Experts in industrial economics, brand building, strategic positioning, and intellectual property protection were invited to partake in a symposium during the convention. Participants discussed brand enhancement strategies and shared their brand-building experiences.
These interactions are expected to strengthen the district’s gold and jewelry branding development, broaden its vision and offer guidance on the high-quality development of Chinese gold and jewelry enterprises.