The 2024 Shenzhen Luohu New Year Webcast Gala and Online Anchor Competition in Shenzhen kicked off on Jan. 26. This gala featured five major segments of automobile consumption, gold and jewelry, home life, a spring flower market, and Dongmen talent show. Simultaneously, an online anchor competition was held, attracting numerous well-known businesses from the Luohu district and across the country, effectively igniting new vitality in the district's consumption.
The first live broadcast session accumulated over 400,000 viewers, with the related topic "Exploring Luohu, Blossoming Prosperity" generating over 27 million reads. The event received coverage from more than twenty mainstream media outlets at the central and provincial levels.
Live-streaming e-commerce economy undoubtedly represents a new growth opportunity for Luohu, which is strong in trade and consumption, stated Chen Xiaojun, director of the Luohu Industry and Information Technology Bureau. He added that seizing the momentum of Live e-commerce, Luohu has rapidly gathered a multitude of top anchors, featured broadcasters, and internet celebrities in recent years, contributing to the commercial development of Luohu.
In recent years, live broadcasting, as a novel online sales method, has not only expanded the sales reach of traditional industries but has also become an engine for revitalizing the traditional economy. It is accelerating the digital transformation and upgrading of industries.