Naturally in the history, the financial industry of Shenzhen is concentrated in the central financial district around Caiwuwei of Luohu District, covering 74% banks, 80% insurance companies, 40% securities enterprises and 50% other financial institutions of the whole city in this district, covering 60% financial assets and 90% foreign-funded banks of the whole city. In addition, Shenzhen Branch of the People’s Bank of China, China Insurance Regulatory Commission (CIRC) and Shenzhen Stock Exchange are stationed in Luohu District. Caiwuwei has become a center of financial institutions, financial service center, fund gather-scatter center, financial information center and financial supervision center.

　　At present, the relocation and renovation work of financial central district have completed, the renovation turns Caiwuwei into the force for the people’s governments of district and Shenzhen municipality, financial regulator and mechanism of market force. Caiwuwei shares high reputation as a financial brand, has attracted more and more domestic, Hong Kong and multi-national financial institutions to station and eventually, it becomes the financial service center, fund gather-scatter center, financial information center, financial supervision center of Shenzhen and the backup service base for the international financial industry of Hong Kong.

　　Guidance by policies: To steer the gathering of financial industry, attract more foreign-funded banks, insurance companies, securities, fund and venture capture institutions to Luohu District, encourage the local financial institutions to restructure and to introduce the strategic cooperators and investors at home and abroad; to make full use of the market influence of the general financial institutions like Shenzhen Branch of the People’s Bank of China and Shenzhen Stock Exchange, attract a batch of enterprises major in specialized services to centralize in Luohu District; to encourage the financial institutions to provide the product design, corporate image planning, software development and maintenance, as well as the specialized services like commercial bill clearing and accounts treatment, etc., to strengthen the financial backup service function of Luohu District; to strengthen the financial cooperation with Hong Kong, forwardly contract the outsourcing business from the large-scale financial groups at home and abroad, integrate into the international financial labor division chains, support the innovation of financial operating modes and facilitate the combination of financial capital and industrial capital.

　　Enabling policy:

　　1.       Preferential policy in land use

　　Large-scale financial institutions to set up their headquarters or regional headquarters and to build up their office buildings in Shenzhen may share the preferential policy in purchasing the land for construction if approved by the People’s Government of Shenzhen Municipality according to the market price of lands, and obtain the rights to use the land in the form of agreements. Those purchasing the office housing to set up their headquarters or regional headquarters in Shenzhen will share the allowance once for all from the specialized capital as per the standard of RMB1,000 per square meter. The headquarters or regional headquarters of financial institutions in Shenzhen purchasing office buildings for office purpose will obtain the allowance for rent in 30% of the market prevailing price of housing resent every year within three years.

　　2.       Financial support

　　To establish special fund for Shenzhen financial development (hereinafter referred to as special fund for short), integrate into the Overall Plan of Industrial Growth in Shenzhen, specially used to support the development of financial industry in Shenzhen, the Management Office of Special Fund has not formulated other regulations. The municipal people’s government has established the Financial Innovation Prize to commend and reward the financial institutions and personnel making great contribution to the innovation of financial products and service, with the special fund.

　　3.       Reinforced services

　　To make good use of the roles of the Financial Service office of Luohu District to provide the self-contained coordination and convenience for any problems in fire control, children schooling, industrial and commercial affairs, overseas training of personnel, handling of driving licenses in two places, telecommunication service and personnel archive management; to pushing the renovation of central financial district, quicken the process of project renovation, create the system of contact between the major enterprises and major financial institutions, to set up the mechanism of dialogues between the government and enterprises, to get closer with the financial institutions inside the district, provide one-stop service for the major projects, establish the system of financial information report and dynamic report, invite the principal regulatory bodies and key financial enterprises to jointly establish the information interactive mechanism, collect and master the related information in time and keep the information exchanging channels and network unblocked. 　 

　　(II) Commercial and trading service—big golden triangle business circle

　　Industrial state quo: The big golden triangle business circle of Luohu District is developed from the existing golden triangle by connecting three districts of South Renmin Road, Dongmen Road and South Bao’an Road determined by the Business Network Planning of Shenzhen (2006-2010), and the central business district of Luohu Port, Hubei Road and North Dongmen Road. With an area of approximately 6.25 square kilometers, over one million person trips every day, this zone is the central business district with the largest area, most comprehensive industrial patterns and most advanced district in Shenzhen, and share high reputation at home, Hong Kong and Macau.

　　Industrial patterns of business circles: The big golden triangle business circle characterizes highly intensive business network, hot spots of food and beverage, recreation and travel service, high, middle and low levels of consumption centers, self-contained industrial patterns, for the convenient choice of consumers. In this circle, Dongmen Commercial Street can satisfy numerous consumers with various types of commodities; South Renmin Road has integrated the abundant fashionable products, especially dresses, leather products and jewelry, etc., as the cradle of the popular commodities of Shenzhen, and has attracted a lot of consumers seeking for fashion and high-ranking styles; Cross City has furnished numerous world top class brands, including a lot of world-known fashionable brands from Paris, Milan, New York and Tokyo, etc., they have set up the Flagship Stores here in Shenzhen or South China Region. Further, four leading store of Golden Harvest Entertainment Co., Ltd., the biggest movie theatre in Asia, and real ice-rink, furnished with Olympic standard have stationed in Cross City and made Cross City realize the business orientation of diversities.

　　Guidance by policies: The big golden triangle business circle of Luohu District is not only the combination of space, but also the integration of intensive implication. The integrated big business circle will improve the market system to connect the wholesale and retail, spot and futures, domestic trading and foreign trading, tangible and intangible market to focus on the large-scale business town, with the branded chain stores as the leading philosophy, multiple business patterns and multiple commercial layout with fair competitiveness; create the business consumption environment meeting the new demands of consumers under the support of finance, information, travel, food and beverage and entertainment;

　　Guidance by planning: Now retailing business, financial and business office, hotel industry, food and beverage, entertainment industry, cultural and travel industry are the core industries in the big golden triangle business circle. It has integrated the space resources to rebuild the business and trading image of Luohu District, on one hand, it can consolidate the development tendency of these industry, especially the financial and business office industry that has declined; on the other hand, it shall integrate the leading industries of urban consumption and recreation service industry and modern service industry in the business corridor of Shenzhen and Hong Kong, Huizhou and Hong Kong.

　　During the planned period, to build the golden triangle business district into the one of municipal level integrating the entertainment, travel and business purposes, including popular, fashionable, leisure, consumptive and luxury consumption, with the biggest and most self-contained industrial patters in Shenzhen.

　　To apply the diversified and different strategies for the development of industrial patterns and introduce various types of industrial patterns as more as possible: To concentrate on the recreation, leisure, hotel and city sightseeing industries as principal industries for development in the next few years; to extend, optimize and connect the commercial space by the general and vertical traffic system design of connecting corridors, underground supercenters, pavement, cycle track and sightseeing buses, etc.; to attach importance to renovate the detailed city space, to keep the city elements of Shenzhen characteristics as more as possible; to increase the greenbelt system to create the inhabitable community living environment; to forwardly extend the vertical communication and cycling system and direct the cross-border vehicles to evacuate from Luohu district; to stress the human centered design and extend the walkway system. 　

　　1.        Business and trading services—Business District in South Renmin Road

　　Industrial state quo: The zone of South Renmin Road refers to the central business district in Luohu District around South Renmin Road, with a total area of approximately 1.4 square kilometers and over 1,300 business service network. As the biggest offshore passenger port of China－ Luohu Port, Shenzhen Railway Station and the passenger depot and bus station of Luohu District are located in this area, so there are tens of thousands of passengers from home and abroad coming into and going out every day, and it is the business district developed the earliest in Shenzhen with the highest intensity of development.

　　The total floorage of retailing department store is 500,000 square meters, including such general super markets and business buildings like Kingglory Plaza, Friendship Town Department Store, International Arcade, Luohu Business Town, Friendship Store and Shenfang Department Store, etc.; with developed food, beverage and hotel industry, including 81 hotels with the accepting capacity of 4-million person trips. Most of the hotels are above three-stirred, including 5 five-starred hotels of Shangrila, Sunshine, Felicity Hotel, Pennium Hotel and Landmark Hotel, etc.; This district covers total 259 food and beverage networks, with self-contained industrial types, with high-ranking Chinese and western food networks amounting more than 50%; the top-class recreation places are relatively intensive, including 165 recreation places in various scale, with a total business area of 45,000 square meters; this district covers such Class-A office buildings like Kerry Centre and International Trading Building, etc., and millions of white-collars as the mainstream consumers in this district.

　　Functional orientation: To mainly develop the modern retail industrial types of shopping centers, department stores, exclusive store and franchised stores, etc., to provide the retail services of dress, leather products, jewelry and household appliances, food and beverage services, and turn this district into the district gathering the fashionable commodities and service of Shenzhen. The marketing orientation focuses on the high-ranking and fashionable consumer goods, and concentrates on the consumers of local white-collars, medium and high income citizens of Hong Kong and Macau, the business travelers at home and abroad. 　　

　　2.       Business and trading service—Cross Center

　　Development status quo: Shenzhen Cross City is located in the financial and business center of Luohu District, Shenzhen, as a symbolic urban syntheses in large scale, comprehensive purpose, modern and hi-quality town that has integrated multiple functions of retail, food and beverage, entertainment, office, hotel and living, with a total floorage of 550,000 square meters, with the total investment of over HKD4,000-million. The first phase of project includes the domestically top indoors structure and entertainment centers like Cross City, China Resources Center and China Resources Building, the 5A Class-A office building built as per the international standard, the first phase has been opened in December 2004; Phase II covering Grand Hyatt Hotel, hotel-style apartments, international business and entertainment square named Friday Avenue and the high-ranking living quarter named Guandi was started on December 18, 2005 and is expected to complete and use by the next half year of 2008.

　　    China Resources Building: China Resources Building is a 5A Class-A office building built as per the international standard containing 29 storey, with the office area of 420, 000 square meters, targeted to the major potential customers of large enterprises at home and abroad. It was delivered for use in February 2004, as the fifth 5A Class-A office building of China Resources (Holdings) Co., Ltd. named China Resources across the world. China Resources Building has is in well with the customers at home and abroad with its favorable geographical location, delicate building design, self-contained facilities and sound property management. There are over 40 international financial institutions, domestic and overseas large enterprises have stationed in China Resources Building till now, including six enterprises among 500 world top like HSBC, ABN Amro Bank, Carrefour, Abbott Laboratories, America Best Buy and Sompo Japan Insurance Inc., etc., three among four world-known accounting firms like Deloitte & Touche LLP, KPMG and Ernst & Young, Singapore DBS Bank, Christfund Securities Ltd., J.P. Morgan Fleming Asset Management (UK) Limited, Evergreen Star Hong Kong Ltd., Hanjin Shipping Co., Burlington, HAPAG-LLOYD and China Resources Power Holdings Company Limited, etc.

　　Cross City of China Resources (Holdings) Co., Ltd.: It is a large-scale indoors shopping center with the best model effect in China, with a gross floorage of approximately 180,000 square meters, 6-storey business floors, 200 independent stores with different sizes and various functions, integrating various elements like retail, food, beverage, recreation, leisure, culture and health care, etc., it has created the new consumer philosophy and living experiences for its customers, as a true one-stop shopping center and a good lieu satisfying the expectation of citizens.

　　The leading stores of Cross City of China Resources (Holdings) Co., Ltd.: Vogue living department store: It is the overseas department store company and super center in Mainland China for the first time: It is the first new-concept super center of China Resources (Holdings) Co., Ltd., characterizing the various types of imported food. Shenzhen Golden Harvest Entertainment Co., Ltd. is composed of 7 projection halls, including one luxury VIP hall, it is the biggest movie theater in Shenzhen at present. Colorful Ice-rink is the first business-oriented genuine ice-rink, the first one in China with a Ice-rink Club under it. Grand Hyatt Hotel: Shenzhen Grand Hyatt Hotel managed by American Grand Hyatt Hotel Management Group is the fourth Grand Hyatt Hotel in China. Grand Hyatt Hotel is well-known for the innovative and new building design, the luxury in the restaurant, bar and lobby. Grand Hyatt Hotel has combined the grand styles and is located in the place with strong cultural atmosphere. It has attracted the guest for leisure purpose and business trip, at the same time, it is the ideal place for various large-scale international conference and banquet. Generally the Grand Hyatt Hotels are considered one of the best business hotels in the cities where they are situated.

　　    Housing project: The housing project of Phase II of China Resources Center is oriented as the living-centered urban resource type of top-class housing with business features. It is composed of 3 49-storey tower buildings, approximately 160m high, a total floorage of approximately 260,000 square meters and 800 households. The Housing project of Phase II of China Resources Center is next to the Cross City of China Resource (Holdings) Co., Ltd. and the Grand Hyatt Hotel, keeping quiet in the busy business district. These rare features and qualities make the luxury housing project unparalleled. Hi-quality Guandi will become the top housing model in Shenzhen or even in China.

　　    Business project: The business project of Phase II of China Resources Center has extended and supplemented the business philosophy of Phase II project of China Resources Center and will apply the internationally luxurious brands, high-class restaurants, active bars, charming tiny tap-house and quiet tea house, and becomes the fashionable living experience center integrating the shopping center, food and beverage, recreation and art performance in the international criteria. The business project of Phase II of China Resources Center will supplement Phase II of China Resources Center in such a way that it will offer the new places and facilities with different features and expects the top fashion stores from Paris, Milan and New York to come to settle here; the flashing neon, comfortable and twinkling dancing hall will make the visitors in the atmosphere of Roman, London and Hong Kong. 　　

　　3.       Business and trading service—Dongmen Foot Street

　　History: Dongmen was originated from Shenzhen Street in the middle and later period of Ming Dynasty, Shenzhen Town in the 1950’s, till Shenzhen Special Economic Zone at present. It has a history of over 300 years, going up and down, it may be considered as the root for the business growth of Shenzhen.

　　Development status quo: There are 16 main streets in Dongmen Foot Street, consisting the area of 176,000 square meters, 30 modern and large business buildings and business area of 800,000 square meters, with the annual sales proceeds of RMB8,000-million. There over 1,000,000 passengers during the holidays, and averagely 500,000-600,000 ones every day.

　　At present, the business scope and sales modes of Dongmen Foot Street mainly includes the retail of fashions, shoes, hats and textiles. The street has self-contained retail, wholesale, residential services, food and beverage, culture, sports and entertainment, etc., various large department stores, various specialized dainty shops, exclusive stores and featured stores. It has integrated the one-stop services of shopping, recreation, leisure, nice food and travel; the self-contained commodities, colorful conventional snacks and splendid landscape have carried the traditional elegance, the prosperity of modern business and demonstrated the changing history of business in Shenzhen.

　　At present, there are various exclusive stores, including such jewelry stores as TSL Jewellry and 6+ Fook Jewellry, such shoe stores as Daphne and BeLLE, etc.; such leisure dress stores like Baleno and 43Zone, etc.; such glasses stores as Doctor Glasses and Glasses 88, etc. After the arrival of Haiya Department Store into Dongmen Foot Street, there are various large shopping centers here including Parknshop, Guomei Electric Appliances and Sunshine Department Store, etc. The food chain-stores located the featured street in North Renmin Road including PizzaHut, Japan Sushi, Hong Kong-style snacks, Thailand-style food, Taiwan food and Hong Kong Dakuaihuo Restaurant, etc. are patronized and have reinforced the food and beverage function of Dongmen Foot Street. Generally, Dongmen Foot Street has formed the multi-functional modern business forms of business, trading, shopping, leisure, sightseeing, living and office purpose.

　　Development orientation: To provide the popular and mainstream consumer place and mainly aim at the local youngsters, foreign travelers, Hong Kong and Macau residents with medium and low income. Under the precondition of keeping the conventional business styles of Dongmen, to highlight the featured operation——generally to live up to the commodity orientation of popular quality, the operating feature of low price and good quality to make the customers satisfied with the consumption here; Dongmen Foot Street focuses on the development of thematic supercenter, featured buildings and street to make the street into a market place.

　　Measures for development: We are planning to extend Dongmen Foot Street to the north, renovate North Renmin Road, Saibu Road and Xinyuan Road to extend Dongmen Business Circle to the People’s Park and expand the business space; to construct the air corridors and underground pavement to connect various super centers in Luohu Port, South Renmin Road with Dongmen Foot Street to interact the business activities of passengers to integrate Dongmen Foot Street, South Renmin Road and South Bao’an Road in space. 　　 

　　（III）Logistics services—Sungang—Qingshuihe Logistics Park

　　Geographical location: Sungang—Qingshuihe Logistics Park is the only logistics park established in CBD, Shenzhen, located in the north part of CBD, Shenzhen, with East Sungang Road to its south, Buji Check Point to its north, Buji Road and West Honghu Road to its east, North Hongling Road and Honggang Road to its west, with the planned area of 4.738 square kilometers. It is composed of two areas of Sungang with the planned area of 2.366 square kilometers and Qingshuihe with the planned area of 2.372 square kilometers.

　　History: Sungang—Qingshuihe Logistics Park was a large warehouse area in the past, built up by North Shenzhen Railway Station at the beginning of the 1980’s. By the development and construction for over two decades, it has become a public warehouse area developed the earliest in Shenzhen and with the biggest scale and is well-known for the biggest multi-functional business warehouse area of China and the first export supervised warehouse area with the maximum cargo output between 4,000,000 – 5,000,000 tons, and is called the Biggest Warehouse in the Country. It has made great contribution to the foreign trading, export and import and ensuring the freshness of products carried to Hong Kong. Sungang area covers 2.366 square kilometers and Qingshuihe area covers 2. 372 square kilometers and the total planned land area is 4.738 square kilometers.

　　Status quo of Sungang Logistics Park: Sungang area is located in the middle north part of Luohu District, in the north of East Sungang Road, the south of Nigang Road, the east of Hongling Road and the west of West Honghu Road. Sungang area is heading for the layout of various industries including eight categories of automobile, furniture, building materials, pharmacy, stationary and toys, hardware and electronics and second-handed goods. The total investment for the municipal environmental renovation engineering in Sungang area is RMB577-million that was completed by the end of 2006.

　　Status quo of Qingshuihe Logistics Park: Qingshuihe area spans from Buji Road in the east, Honggang Road in the west, East Nigang Road in the south and Little Buji Check Point in the north. It mainly focuses on the industries of transportation, warehousing, service and business, among them, logistics, distribution and warehousing have become the major trades here. The urban logistics and distribution is being reinforced and enlarged gradually, Qingshuihe Modern Logistics and Distribution Base is being constructed and the planned Qingshuihe Municipal Construction Project is expected to invest for RMB450-million yuan.

　　To endeavor to build up the featured modern logistics park with hi-standard planning, hi-level construction and effective management, with four application platforms, one public logistics information platform and ten functions. The information platform is the principal composition for the overall development strategy of Sungang-Qingshuihe Logistics Park and the innovative service method as well as the principal measures to create the sound business and development climate and improve the competitiveness of park, the principal composition of the logistics developing program of Shenzhen in the Eleventh Five-year Plan and the construction of logistics information platform in Shenzhen City.

　　@  One public logistics information platform:

　　Public Information Platform Project of Sungang-Qingshuihe Logistics Park (SQLP-IP)

　　@  Four application platforms:

　　Logistics park portal platform (LPP)  Logistics park electronic administrative platform (GP)  Corporate business supporting platform (E P)    Data exchange platform (EDIP)

　　@ Ten functions:

　　Public information service in the park, corporate marketing service, electronic administrative affairs in the park, import & export (bonded area)Logistics services, supply chain visual services, e-commerce service, corporate ASP service, logistics decision-making support, data exchange and foundation application

　　Modern and popular commodity trading market: To renovate the existing warehouse groups in Sungang area to improve the ranks, extend the scales, advocate the bulky commodity trading market, specialized market, deconsolidation center and distribution center.

　　International logistics headquarter base: It’s one of the major strategic objectives and the major means to attract the domestic and overseas famous logistics enterprises to station in the park, to improve the structure, rank and scale of modern logistics industry, to build the park into the modern urban service function area and backup service base for the modern logistics enterprises in Shenzhen and Hong Kong to plan and construct an international logistics headquarter base in Sungang area for the construction of logistics park.

　　Modern logistics distribution base: To develop and construct the existing construction site with high standards, buildup a modern logistics distribution center and base in Qingshuihe area. 　 

　　(IV) Gold and jewelry—Shenzhen Gold and Jewelry Industrial Gathering Base

　　Industrial state quo: Shenzhen Gold and Jewelry Industrial Gathering Base is concentrated in Wanshan Industrial Zone, Shuibei, Luohu District, Shenzhen, with an area of 566,300 square meters. This area is one of the earliest industrial zones in Shenzhen, with over 600 gold and jewelry enterprises in various categories, they have established the complete industrial chains in the production and processing capacity and are taking on the tendency of integrating the R&D, manufacturing, display, transaction, travel and culture and this area has become the first site to purchase, process and deal with in Shenzhen for the domestic and overseas jewelers.

　　Industrial status: Viewed from the component indicators, Luohu Gold and Jewelry Area around the gathering base has harbored about 70% the production output and trading volume of Shenzhen Jewelry Industry, 90% processing volume of the annual trading volume in Shanghai Gold Exchange, 90% platinum and gold processing volume of the trading volume in Shanghai Platinum and Gold Exchange, 80-90% diamond consumption of the annual trading volume in Shanghai Diamond Exchange, it takes leading in the same trade of Shenzhen and even the country:

　　Regional brand: In August 2004, Shenzhen Gold and Jewelry Gathering Base was created; in December 2005, it was upgraded into the Industrial Groups Upgrading Demonstration Region of Guangdong Province; in October 2006, Gems & Jewelry Trade Association of China and the Jewelry, Diamond and Headgear Management Center of the State Ministry of Land and Natural Resources recognized this area as the Featured Industrial Base of Jewelry, Jade and Headgears in China.

　　Giant gathering: The jewelry enterprises in Luohu Gold and Jewelry Industrial Gathering Base have won 16 prizes of Well-Known Chinese Brands, amounting half of Well-Known Chinese Brands in the national jewelry industry, and won 8 Well-Known Guangdong Brands. In addition, they have won 3 Chinese Well-known Trademarks. These featured enterprises are respectively specialized in gold ornaments, platinum, jadeite, hard-stone jewelry, decorating jewelry and fashionable ornaments, etc., and this area has set up the overall image of giant gathering and outstanding quality.

　　Guidance by policies: To establish the economic development mode of gathering base with the crucial characteristics of circular economy, to realize the harmonious construction of industrial chains in the gathering base and the harmonious coexistence of industrial growth and social and natural environment; live up to autonomous innovation, build up the innovative gold and jewelry industrial gathering place, stimulate the industrial gathering place to take the lead in the design and development of jewelry styles and the fashionable and marketable ornaments, etc.; stimulate the industrial gathering place to develop toward the high-end general services represented by demonstration and promotion to seize the high end of gold and jewelry industrial profit chains.

　　Industrial support: First, the government will invest RMB20,000,000 to build up the Gold and Jewelry Industrial R&D Center with the floorage of over 1,000 square meters to provide the service platform for the product R&D of medium and small-sized jewelry enterprises; secondly, the State Jewelry and Jade Quality Supervision and Inspection Center to set up the receiving, release and inspection point to provide the product inspection and testing services for the jewelry enterprises; thirdly, to put forward the human resource training services powerfully with the Training Class of Senior Technician Evaluating and Appraising Jewelry and Ornaments, set up the jewelry education and training field work base and prepare to construct the jewelry institute actively to provide sufficient human resources for the jewelry enterprises; fourthly, to authorize America EDAW to design the urban and landscape renovation of this gathering base, and to provide the self-contained supporting services of living, work and scientific research; fifth, to open Shenzhen Jewelry Web-site to provide the rapid and detailed information exchange platform for the jewelry enterprises and at the same time, set this web-site as the important window of propaganda for the jewelry industry. 　 

　　(V) Innovative culture—Yijing (National) Cartoon Industrial Base

　　Industrial state quo: Shenzhen Yijing (National) Cartoon Industrial Base is located in Luohu District, Shenzhen, as one of the cartoon industrial bases at the national level recognized and granted by State Administration of Radio, Film and Television and the Model Base of Cultural Industry, as well as the only radio and television media in China, the national automation industrial base operated and constructed as per the market rules.

　　The total floorage of Shenzhen Yijing (National) Cartoon Industrial Base is 42.500 square meters, the area rented by the settled enterprises comes to 25, 000 square meters, remodeled from the principal buildings of former Shenzhen TV Station, well-equipped office areas, work shops, equipment system, network system, broadcasting system, teletorium and studio center and hi-tech digital system, etc. At present, there are 30 cartoon enterprises from home and abroad have settled in the base with the total registered capital over RMB1,100-million yuan, including 24 domestic enterprises, and 6 overseas enterprises respectively from Hong Kong, Taiwan, Canada, South Korea and America, among them 15 ones are from Shenzhen and 9 ones from Beijing, Hangzhou, Guangzhou and Zhuhai, etc. The annual production capacity of original cartoon products in this base is approximately 14, 000 minutes. For the moment, the enterprises settled here have produced 22 original cartoon products of China.

　　Construction of public service platform: Yijing (National) Cartoon Industrial Base is dedicated to establishing the five platforms and eight centers, including innovative planning platform, public technical platform, manufacturing platform, product transaction broadcasting platform and talent training and exchange platform; cartoon game program producing center, technical service center, copyright protection and audio-video issuance center, international cooperative program producing and project management center, play auction and transaction center, cartoon qualification appraisal, review and training center, derivative product development center and automation game data gather-scatter center, and eight, further model the industrial, intensive and international business operating mode of automation game industry.

　　In the current stage, the core operating mode of automation game base: To introduce the talent training institutions and of automation developed countries and regions, the world advanced technologies and equipment to enable the local Chinese enterprises to use them to produce better innovative automation products of China, introduce the overseas sales agencies, the domestic manufacturers with originate products to settle in the base. The automation audio-video works produced in Yijing (National) Cartoon Industrial Base will be sold in large scale at home via the domestic cartoon youngster channel cooperation network organized by the base and sold in the overseas market via the overseas sales agencies.

　　Objectives of development: Shenzhen Yijing (National) Cartoon Industrial Base has come into the strategic layout of getting a footing in Shenzhen, facing the whole country and bring itself in line with the international markets, further it will focus on the original production of cartoon movies and try to cultivate a group of leading enterprises in cartoon and game industry with sound international competitiveness, and turn Shenzhen Yijing (National) Cartoon Industrial Base into the top-ranking cartoon industrial base at home within 3-5 years, and achieve the objectives of developing the cartoon works of Shenzhen, made in China and originating in China. 　 

　　(VI) Specialized Services

　　Industrial state quo: The annual revenue of the specialized service industry in Luohu District comes up to above RMB2,000-million, the industrial value added grows swiftly and comes to RMB1,100-million every year, amounting to 3.7% of the third industrial value added in the whole district, the scale and benefits of this specialized service industry amounts to half of the whole Shenzhen City. Among these, four world-known accounting firms of Priuce Water House Coopers, KPMG, Deloitte & Touche LLP and Ernst & Young LLP, and the overseas real estate agents like Centaline China, Midland Realty and World-Union Estate, etc. have settled in Luohu District. These famous specialized service institutions have obtained rapid growth in Luohu District with good economic benefits, and have stimulated the formation of a regional brand effect with the famous specialized service enterprises taking the lead. A specialized service group is created in Luohu District with Hing Sing Square, China Resources Building and Kerry Centre as the cores, and a lot of domestic and overseas specialized service enterprises come to Luohu District.

　　Guidance by policies: According to the principle of legal norms, industrial self-regulation and governmental supervision, to create an independent, standard, fair and international practice complying market environment; to strengthen the introduction and training of specialized service talents, attach importance to the development of intermediary financial services, and such specialized service domains of accountants, lawyers, auditors, credit evaluation, advertisement and consultation, etc.; to attract the world well-known intermediaries to settle in this district, encourage the existing specialized institutions to get bigger and stronger by merger, combination and restructure, etc.; to forwardly cultivate and develop the organizations provide intermediary services for the business activities, activate and control into the norms the exhibition and conference planning, image propaganda, business brokerage, market survey and brand promotion, etc. and to facilitate the effective development of business service industry; to encourage the national and overseas intermediaries like industrial associations in various types to organize market activities of various industrial associations, technical conferences, project negotiations, product exhibition fairs and major press release in Luohu District; uniformly plan the service networks of living quarters, cultivate to develop the community service items like domestic economy, maintenance, health care, children care and endowment causes, etc.; actively introduce the social capital and stimulate the business service networks like chain department stores, convenience stores and discount stores and exclusive stores, etc. to the district. 　  

　　(VII) Travel, Food and Beverage

　　Industrial status: Luohu District has be intensively inhabited by hotels, food and beverage industry, including over 100 hotels, among them are 5 five-starred hotels, 5 four-starred hotels, and the total starred hotels amount to half of those in the whole city. At present, hotels represented by 999 Royal Suites and Towers in Luohu District have reinforced their force to renovate for energy-saving purpose, stimulate the hotel, food and beverage industry to develop in the cyclic, energy-saving and environment friendly orientation. 21 starred hotels including Felicity Hotel, etc. have totally inputted RMB15,000,000 yuan to add or rebuild 56 lighting, air-conditioning, lift and hot-water old systems, etc. of hotels to save energy and reduce the consumption. They can save water for 59,300 cubic meters, save power for 5,640,000 KWH, save fuel for 945,500 kiloliter, save gas for 770,000 cubic meters, and save money for RMB10,450,000 yuan a year.

　　Green food and beverage street: To develop the circular economy is not only the true transformation of economic developing mode, but also a great change to the social living styles. To save resources and protect the resources, the food and beverage industry in Luohu District is promoting the upsurge of refusing the one-trip tableware and advocating green food and beverage. In several places where the food and beverage industry is located, like Guiyuan Street, Dongmen Street and Liantang Street, etc. in Luohu District, some restaurants have promoted the striking marks of protecting the ecological environment and refusing the one-trip tableware, discounting for one yuan if you not use the one-trip chop sticks and rewarding you with one yuan if you take the tableware by yourself to warm the consumers for green consumption. At the same time, to ensure the sanitation of dinners, Luohu District has established the first concentrated tableware sterilization center in Shenzhen to sterilize tableware used in the restaurants and ensure the dining safety.

　　Guidance by policies: To intensify the objectives of featured tourism, at the same time of developing the urban sightseeing travel, shopping travel, business travel and recreation travel, Luohu District also inaugurate the ecological tourism focused in the development of Wutong Mountain; with the self-contained tourism industrial chains of tourism, shopping, interactive combination of recreation and culture, the construction and restructure of areas around Luohu District, to develop a group of features and top-ranking cultural entertainment projects, to optimize the travel climate, improve the visibility and attraction of tourism market in Luohu District; to enforce the excellent product strategy and form the tourism brands of Dongmen Foot Street, Shuibei Necklace Street, Hing Sing Building sightseeing, Sungang Art Center, Huangbei Antique Town, Xianhu Botanical Gardenand Wutong mountain, etc.; to actively introduce the world-known hotels and hotel operating groups, to quicken up the construction of such five-starred hotels like Junyi Hotel, to promote the updating, renovation and supporting construction of hotel facilities, update the ranks and levels of hotel service industry in Luohu District; to guide a group of hotels to provide the popular prices, standard services and common operation, and a group of featured hotels with self-service, apartment and motel, etc. to satisfy the diversified demands of market and consumers; to attach importance to the hotel renovation projects in the area of South Renmin Road, to facilitate the grouped development of medium and high-grad hotels; and to guide the food and beverage enterprises into chain operation and encourage them to operate on the local flavored food and beverage industry.