Luohu has launched a sales promotion activity to encourage people to stay where they are to celebrate the Chinese Lunar New Year, according to a biweekly news conference held by the district government on Feb. 1.

Luohu has launched a sales promotion activity to encourage people to stay where they are to celebrate the Chinese Lunar New Year, according to a biweekly news conference held by the district government on Feb. 1.

The activity has been organized in an attempt to further improve the district's public services and boost consumption, according to Zhou Jianjun, head of the commerce bureau of Luohu.

Residents can apply for the coupons, which are worth 5 million yuan ($774,000) in total, through a WeChat platform operated by the Luohu district government from Feb. 1 to Feb. 14. The coupons will be issued and allocated through a lot drawing system on Feb. 3, Feb. 7, Feb. 11, and Feb. 15.

The coupons can only be used in partaking outlets over the four days following their allocation.