The Shenzhen municipal government recently revealed 40 measures to improve the overall consumption environment and experience of the city so as to make it a world-class consumption center.

As a commercial center of Shenzhen, the Luohu district occupies an important position in the action plan, according to which, the district should pay more attention to building international duty-free shopping malls, building an international gold and jewelry consumption center, becoming the first launch site in China for international brands, renovating the Dongmen pedestrian street, and promoting cultural consumption in the Shuibei jewelry industrial center.

Since the beginning of this year, Luohu has made some explorations in this regard to give full play to its advantages as a port economy, jewelry industrial and financial center of Shenzhen.

With the outlets of many high-end brands, Luohu is continuously making effort to attract more world-class brands to its department stores and shopping malls.

The district will also build a jewelry and gem stone trading center, improving its jewelry industrial chains, and build a national jewelry e-commerce trade platform, promoting the development of gold finance.

To boost the high-quality development of its jewelry industry, Luohu is building one base and five centers. The one base refers to a base for headquarters enterprises, and the five centers are gold finance, design and research, smart manufacturing, brand operation and exhibition and transactions.

Luohu has built a bonded service platform to facilitate jewelry trade that saves time, controls risk and reduces costs. About one-third of the jewelry and gem stones the country imported between January and May are carried out through this platform, which has now been operating for nine months.

According to the district government, the platform will continue to be upgraded so as to help Luohu become a world-class jewelry transaction center.